The Website Solutions and the Role of the Backlinks

Owning a website, you often see the term “Backlink” but you certainly do not know what this word really means. Here are some explanations and tips that can help you.

General definition

A Backlink is an external link that points to a site, a web page. The number and quality of backlinks make it possible to indicate the popularity of a site and they are also strongly taken into account by search engines in their policy of indexing and ranking of sites in response to a request.

More clearly, the more backlinks a page receives from high quality pages, the higher its popularity will be and the more likely it is to be well referenced. But the number of backlinks is only one criterion among many others.

The text of the link on which we click is called “anchor” and it is this which is important in SEO. The ideal is that it corresponds to a target page, which is directly related to the site where the backlink is located. To optimize your referencing on a specific keyword, it is preferable to favor hypertext links (textual links) instead of links located on images.

Here’s an example for a marketing site:

It is better to put “communication cabinet” in link rather than “click here” as Backlink and not a linked image; even if there can be one to image, in addition, the link.

A natural Backlink is a link back to your website and, above all, without any consideration on your part. This means that a blog or a site has itself and alone decided to link to your website because it felt that your content could interest its audience.

If you come across the term Backlinking, know that it is a strategy for exchanging or collecting links that increases the popularity index of a website and optimizes its positioning on the results pages of search engine. As you buy backlinks   you can have the best result.

History of Penguin Google

Be careful with Backlinking, because it is no longer possible to add anything, as in 2020. Artificial backlinks (fictitious according to Google) now present a risk for the site! You should know that Google can penalize this thanks to its new Penguin algorithm. It is true that the penalties are not always there because Penguin is not in real time so it is still advisable to stay within the rules. This avoids any sanction and it is really preferable.

Google Penguin aims to reward good quality sites and report lower quality sites. The relevance of the results is a top priority for Google. As a result, Penguin will essentially penalize external links and bad practices.


It must be recognized that many sites have abused the importance of links to spam Google results by registering their site en masse on external sites, directories, networks of sites, press releases, etc. They have “harassed” their site because they know that external links are part of one of the most important criteria in Google’s algorithm. They have ignored the most spot weight which is qualitative rather than quantitative , and this for a long time already.